ChurchGraphics.com is a subscription-based creative platform designed to help churches create, customize, organize, and schedule church graphics in one connected workflow.
The platform combines:
Into a single ecosystem built for church teams.
The goal was not to build another graphics website, but to design a workflow system that helps churches with their creative/comms weekly needs.
idea → graphics → customization → scheduling → publishing
Behavioral analytics showed that many users engaged heavily during short-term project cycles, then churned after their immediate need was solved.
Key SIGNALS
The platform successfully delivered assets, but did not guide users into an ongoing creative workflow.
Engagement dropped from 84% → 63% by Month-2, revealing a gap between initial value and sustained usage.
Church creative teams, communications directors, pastors, and volunteers responsible for weekly media and sermon visuals.
Final redesign focused on guided discovery, repeat engagement, and reducing creative friction for weekly church workflows.
To better understand why retention dropped after the first month, I analyzed:
The goal was to identify where momentum broke down between signup, discovery, and repeat engagement.
Research revealed strong initial engagement but weak long-term workflow adoption.
The redesign shifted ChurchGraphics.com from:
“A place to download graphics” into: “A guided weekly creative workflow for church teams.”
These insights shaped the strategic principles that guided the redesign.
Key Insights
Most users arrived with a single immediate need — a sermon series, holiday event, or social campaign. The platform solved short-term problems but did not encourage an ongoing creative rhythm.
Many users downloaded multiple assets quickly because discovery felt uncertain. Users behaved as if they might not easily relocate assets later.
Users experienced value immediately, but the experience did not evolve with their workflow over time.
The redesign focused on simplifying workflows and guiding users into repeat creative behavior.
design principles
Reduce decision fatigue through clearer entry points, curated discovery, and structured workflows.
Help users return consistently, pick up where they left off, and plan ahead for future ministry content.
Strengthen hierarchy, previews, navigation clarity, and workflow continuity.
Create systems that increase confidence and usability as users continue using the platform week after week.
The onboarding flow was redesigned to reduce friction and help users reach their first meaningful action faster.
GOALS
Registration flow prioritized simplicity, reduced friction, and quick entry into the platform.
The primary workflow focused on helping users move smoothly from:
The redesign emphasized continuity instead of one-time downloads.
Early concepts focused heavily on increasing asset visibility and adding more features.
However, research showed the core issue was not lack of content, it was workflow friction and unclear discovery paths.
This shifted the redesign toward:
The redesign focused on simplifying workflows and guiding users into repeat creative behavior.
Key Iterations
Visual Direction
The interface was designed to feel calm, modern, minimal, and structured — helping users focus on creative work without feeling overwhelmed.
color palette
The visual system combined warm neutrals, dark charcoal contrast, muted olive tones, and soft yellow accents to balance clarity, warmth, and visual focus.
typography
Typography emphasized strong hierarchy, readability, and clean scanning behavior through bold display type and structured supporting text..
components
Reusable systems included:
Consistent components improved usability and predictability across the platform.
The design system emphasized consistency, hierarchy, and calm creative workflows.
Simplified Navigation
Reduced friction and clarified browsing paths across the platform.
Improved Discovery
Reorganized content around workflows and use cases instead of generic categories.
Added Workflow Continuity
Introduced saved projects, favorites, downloads tracking, and planning tools to support repeat engagement.
Strengthened Onboarding
Simplified registration and improved first-action clarity.
Expanded Workflow Tools
Added AI-assisted creation and planning tools to encourage repeat engagement.
what i learned
This project taught me that strong visuals alone do not create long-term engagement.
The bigger challenge was designing systems that support recurring user behavior and reduce friction across weekly creative workflows.
I learned how UX structure, product strategy, behavioral thinking, and visual design must work together to create sustainable experiences.
how my thinking evolved
At the start of the project, I viewed the challenge primarily as a design and discovery problem.
Over time, my thinking shifted toward:
The redesign ultimately became less about adding features and more about reducing friction while guiding users into sustainable creative habits.
If something here resonated, I’d love to connect. I believe the best work is built with clarity, trust, and people who care about what they’re creating.